About Us - TORRID Luxury Fashion & Perfume

Our Journey

Founded in 2020, TORRID emerged from a vision to redefine luxury in Pakistan.

In the heart of Lahore, amidst the rich cultural heritage of Pakistan, TORRID was born. We set out to create a brand that would capture the essence of timeless elegance while embracing modern sophistication. Our journey began with a simple belief: that everyone deserves to experience the finest things in life.

What started as a small boutique has grown into a destination for discerning individuals who appreciate the finer things. From our carefully curated perfume collections to our exquisite fashion lines, every piece tells a story of craftsmanship, passion, and dedication to excellence.

Today, TORRID stands as a testament to the perfect blend of traditional artistry and contemporary design. We continue to push boundaries, creating products that not only look beautiful but also make you feel extraordinary.

Since 2020

Our Values

The principles that guide everything we do

Excellence

We never compromise on quality. Every product is crafted with the utmost attention to detail, using only the finest materials and ingredients.

Passion

Our love for fashion and fragrance drives us to constantly innovate and create pieces that inspire and delight our customers.

Integrity

We believe in honest business practices, transparent communication, and building lasting relationships with our customers.

Community

We're more than a brand – we're a community of individuals who appreciate the art of living well and celebrating life's moments.

Founder & CEO

A Message From Our Founder

Passion. Purpose. Perfection.

Welcome to TORRID – a brand born from a dream to bring world-class luxury to Pakistan. When I started this journey in 2020, I had a vision: to create a brand that would not only offer premium fashion and fragrances but also represent the elegance, sophistication, and rich cultural heritage of our nation.

Every product you see at TORRID is a result of countless hours of dedication, meticulous craftsmanship, and an unwavering commitment to excellence. From the finest fabrics to the most exquisite scents, we pour our heart and soul into everything we create.

What truly sets us apart is our people – the incredible team behind TORRID, and you, our valued customers. Your trust and support inspire us to push boundaries and raise the bar of luxury every single day.

As we look to the future, our promise remains unchanged: to deliver nothing less than the best, to innovate with purpose, and to always put our customers at the heart of everything we do.

Thank you for being part of the TORRID family. Together, let's continue to celebrate the art of living well.

Fakhr Ul Islam Mohsin

Founder & Managing Director, TORRID

Chakdara, Pakistan

Meet Our Team

The passionate people behind TORRID

Laiba Khan

HR Manager

Dedicated to building a strong team culture and ensuring TORRID attracts and nurtures the best talent in the industry.

Salwa Rahman

Social Media Coordinator

Creative mind behind TORRID's digital presence, connecting with our community through engaging content and storytelling.

Misbah Ul Islam

Accountant

Ensuring financial precision and stability, managing TORRID's finances with expertise and integrity.

The TORRID Story